Twitter continues to reign supreme in Japan, with almost 64% of the country’s social network users, or 34.0 million people, logging on to the platform this year, according to eMarketer’s latest forecast of worldwide social network users.
We significantly upgraded our estimates for Twitter users in Japan since our previous forecast—establishing the country as one of the world’s leading Twitter audiences.
Twitter usage in Japan took off following the 2011 earthquake and tsunami, when it was relied on as a key communications tool after many telephone networks were damaged. Since then, people in Japan have embraced the social network.