Key Digital Ad Trends and Forecasts for 2022 | Meet the Analyst Webinar | January 20, 2022

Made possible by BERA

Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic. This live analyst discussion, made possible by BERA, will cover our digital ad spending forecast, plus:

  • Ad strategies for the linear TV to streaming migration
  • How retail media networks will reshape the digital ad ecosystem
  • What you need to know amid Apple's changes in privacy settings and heightened scrutiny of the potentially harmful effects of these platforms
  • External factors that could impact your digital ad plans, like supply chain disruptions, inflation, and market fragmentation


Paul Verna is a principal analyst and head of the Advertising and Media Practice at Insider Intelligence. A veteran analyst, journalist, author, communicator, and media production executive, he has appeared regularly on media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, and NPR.

Joe Sauret is vice president, business development and sales operations at BERA. Joe has been at BERA for over seven years serving in various capacities across both sales and customer success. With previous roles at Dell and Vision Critical, he has spent his career helping companies leverage technology to achieve their desired business outcome.


Ross Benes is a senior analyst at Insider Intelligence. He has written for numerous advertising trade publications including Adweek, AdExchanger, and Digiday, and he's been quoted as an industry source in many publications including The Wall Street Journal, The New York Times, and The Hollywood Reporter. Ross has published three nonfiction books.

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