Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.
People in Latin America love social networks. Social media use in the region is nearly synonymous with internet usage. In 2022, Facebook, Instagram, TikTok, Snapchat, and Twitter will each gain new users, but certain platforms will fare better than others.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How many people in Latin America use social networks, and which countries are fueling growth?
What are the biggest trends in social platform usage in Latin America?
What do these trends mean for marketers in Latin America?
WHAT’S IN THIS REPORT? Our updated forecast for social network users in Latin America through 2025, with breakouts for Argentina, Brazil, and Mexico. We also discuss key trends at Facebook, Instagram, Snapchat, TikTok, and Twitter.
KEY STAT: TikTok’s growth trajectory in Latin America has been remarkable. As the region’s third-largest social network, TikTok’s Latin America users will be almost double Twitter’s and 3.5 times the size of Snapchat’s by the end of the year.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
43charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Key Points
How Is Social Network Usage Changing in Latin America in 2022?
What Are the Biggest Trends in Social Platform Usage?
What Does This Forecast Mean for Marketers in Latin America?
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.