Retailers should understand that consumers want options and, above all, a frictionless shopping experience. “Whether that means accepting cash, card or mobile—it should be about the consumer experience and offering whatever payment method a shopper wants to use,” Liu said.
While Philadelphia's ban has raised questions about the future of mobile payments, it’s unlikely the legislation will have a significant effect on consumer adoption of payment technologies.
This year, we estimate, 27.4% of smartphone users in the US will use a mobile phone to make a payment at a physical point-of-sale. Among those ages 25 to 34, this figure climbs to nearly 50%.