For the vast majority of marketers, there’s no longer any question of whether they should have a tech stack. However, these solutions are constantly maturing and evolving to meet marketers’ needs as vendors continue to innovate offerings, and marketing organizations better understand how technology can serve them.
Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand how practitioners are looking to technology solutions to maximize ad effectiveness and more.
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You'll learn:
- The state of investment in marketing technology
- Understanding the value of customer data platforms (CDPs)
- Insights from Aldo and Lowe’s on setting up technology successfully
