The convergence of media and commerce is a megatrend reshaping the marketing ecosystem today.
Social commerce—which will rise 35% to $36 billion in the US this year—is the trend's current center of gravity as brands leverage digital media to gain awareness and scale, and commercialize faster than ever before. As the path to purchase tightens, how can brands capitalize on this trend through more effective marketing, media, and merchandising strategies?
In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, will share the latest trends in social commerce.
Watch this webinar, made possible by Reddit, and explore:
- Strategies for brands to break through and drive sales
- How the new media value chain is shortening the path to purchase
- Why context, creative, and audience engagement are keys to conversion
- Jack Koch, global head of marketing sciences at Reddit joins the conversation
