Meet the Analyst Webinar: Customer Experience—New Goals for Brands amid the Pandemic | On-Demand

Meet the Analyst Webinar: Customer Experience—New Goals for Brands amid the Pandemic | On-Demand

Made Possible by Snowflake

For years, marketers have worked to offer holistic brand experiences across all customer touchpoints. It was still a work in progress—then the coronavirus pandemic added new challenges, as in-person experiences were put on hold and transformed into digital ones.

In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin checked in on the state of customer experiences in 2020, how the pandemic has changed them, and how brands are continuing to work toward a single customer view to best serve their audiences with relevant and useful messages.

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Watch this webinar, made possible by Snowflake, and explore:

  • How far marketers have come in creating holistic experiences across channels
  • The new approaches to customer experiences required by the pandemic
  • Case studies in successful experience initiatives from Anomalie and Norton LifeLock