The corporate events industry is anxiously waiting for a coronavirus vaccine to be widely available, so that in-person events can resume safely and legally. But until that happens, and even when it does, virtual events will remain commonplace.
Last year, we saw rapid-fire event cancellation notices, and invites to virtual events littered the inboxes of B2B audiences. Marketers have come a long way, but there’s still room for improvement.
In this Meet the Analyst Webinar, Jillian Ryan, eMarketer principal analyst at Insider Intelligence, discussed what event organizers and sponsors have learned, and essential tips to keep up with this transforming space.
Watch this webinar, made possible by Hubb, and explore:
- The shifting state of B2B events; pre-pandemic versus today
- Key takeaways for virtual events now, and hybrid events in the future
- Plus! A walk-through of our updated playbook for the complete virtual event life cycle
- Allie Magyar, CEO at Hubb, joins the conversation
