Do you know the value of your current customers? Savvy marketers are shifting their focus to think about the long-term relationship they are creating when they win a new account, as opposed to solely concentrating efforts on bringing in new business.
During this on-demand webinar, eMarketer senior analyst Jillian Ryan, discusses how to deepen the business relationship and partnership with customers that B2B companies already have.
Not a PRO user? You can view an on-demand version here.
This video webinar will provide:
- The most common activities B2B marketers should implement as part of their customer success program
- An overview of how to calculate value measures to determine which accounts matter
- A look at what teams need to get on board with customer growth strategy to make it succeed
- Ask questions, and interact with your eMarketer community of marketing peers
