The coronavirus pandemic is pushing more US consumers to buy essential products digitally, rapidly accelerating the online grocery space.
We forecast that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.
But this trend will be short-lived: Year-over-year growth will slow to 4.9% in 2021 as consumers potentially feel safer entering brick-and-mortar stores again. Despite this, online grocery will have reached far more consumers than it ever would have if not for the pandemic.
Correction: An earlier version of this article incorrectly cited some data reflected in the chart. We have since updated it.