The elephant in the room propping up most of the figures in our recently released worldwide subscription over-the-top (sub ott) forecast is Netflix, the industry leader by a wide margin. This year, 35.0% of the world’s sub OTT video service users will be watching Netflix, which amounts to 658.0 million viewers.
Our figure for worldwide Netflix viewers far exceeds Netflix’s self-reported user number. Netflix’s internal figure compiles only individual streaming subscriptions. Our projection, on the other hand, tries to account for all the viewers in a household—or wider population—who tune in to something on Netflix at least once per month, via any given access point. Once we account for large families, group viewing, and rampant password-sharing, Netflix’s total viewership ends up nearly triple its paid subscriptions.
By our way of counting, Netflix will have three-quarters of a billion viewers by 2025.