About one in five affluent consumers in the US make no use of any technology while in stores. That’s right: no price checks on a smartphone while shopping, no taking pictures of products and certainly no mobile payments.
They don’t even use self-serve checkout lanes!
As part of a multi-country study of affluent shopping habits, YouGov surveyed more than 2,700 consumers in the US whose income fell in the top 10% to 0.5%.
Of these upscale shoppers in the US, 19% said they don’t use any technology in-store at all. “They wait in line to check out,” the YouGov study noted, “they accept the prices presented to them, they swipe a card or pay cash.”