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Email open and click-through rates are up 14% and 19% worldwide, respectively, according to new research from marketing cloud company Acoustic. Email list hygiene and increased personalization are likely drivers. How can insight like this be put into context to quickly determine which marketing messages are resonating and which strategies are outpacing the market?
Companies that can harness the power of data are tomorrow’s winners. eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Michael Trapani, director of marketing at Acoustic. He shared the results of Acoustic's exclusive 2019 Marketing Benchmark Report, an analysis of email and mobile campaign metrics from a year's worth of research.
View the webinar to learn:
- Benchmark measurements by industry and geographic region—and where you stack up!
- How to use data to map strategies and tactics to boost your programs
- Strategies to educate executives and earn extra budget dollars
PRESENTER
Michael Trapani is the director of marketing of Acoustic. His responsibilities include overseeing brand, demand generation, product marketing, content, events and thought leadership initiatives. Michael has a strong pedigree in tech at both startups and the enterprise with strategic roles at Apple, Xtify, IBM and Acoustic. In his spare time, Michael enjoys hiking and reading boring history books.
