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Accountability in media is a top-of-mind goal for today’s marketing executives. So how can brands move away from traditional buying metrics to achieve results that tie closer to their strategic marketing goals?
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media platforms and monetization at Publishers Clearing House Media. He discussed the state of performance-based advertising, and why marketers need credible alternatives to their current customer acquisition and lead generation solutions.
View the webinar to learn:
- Why outcome-driven digital media solutions are a challenge for marketers
- How brands are deploying direct-to-consumer marketing tactics
- Ways you can drive qualified leads and acquire new customers in a brand-safe environment
- How Publishers Clearing House Media delivers 4x conversion rates vs. industry average
PRESENTER
Steve Bagdasarian is assistant vice president and general manager at Publishers Clearing House Media (PCH Media), a leading interactive media and digital entertainment company. Bagdasarian manages and holds P&L responsibility for PCH Media's digital advertising, media platforms and data products. Prior to PCH Media, Steve was the vice president of a data-fueled mobile marketing technology company, Fiksu. Bagdasarian graduated from College of the Holy Cross and received his MBA from Babson College.
