US digital sales of food and beverages from restaurants soared 123.8% last year, per eMarketer estimates. This massive increase was the result of more consumers using delivery services like DoorDash, Uber Eats, and Grubhub amid lockdowns and restaurant closures. As the pandemic subsides, modest growth will be on the menu for 2021, with sales increasing 22.3% to $54.97 billion. Still, there’s plenty of activity in the delivery space: Impending legislation, demands for pricing flexibility, and the digital grocery rush will create challenges and opportunities for restaurants and delivery services this year.
