People in Southeast Asia are spending more time online. As a result, digital ad spending in the region will grow by 11.3% to $4.10 billion in 2022, following a phenomenal 17.8% growth rate in 2021.
This year’s growth will stem from a firmer economic footing and greater confidence in digital media to generate returns. That said, digital will account for only 32.9% of total ad outlays, though that figure will continue to climb for the rest of our forecast period.