Despite the challenges of last year, sophisticated marketers continue to win by tapping channels that offer diversification, scale, and automation on a pay-for-outcome basis. In fact, more than 65% of CMOs expect budgets to increase for affiliate and partner marketing in 2021, according to Gartner.
Learn what’s happening in the affiliate marketing space, its intersection with partnerships, and more. Join us for eMarketer One-on-One, a new video interview where Matt Gilbert, CEO of Partnerize, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.
Watch and learn:
Matt Gilbert is CEO of Partnerize. Matt brings a 20-year record of leadership defined by building and executing go-to market strategies for marketers and investors, including five successful exits across multiple digital marketing channels. Prior to its sale to Partnerize in 2020, he led the successful turnaround of affiliate marketing technology and services provider Pepperjam. Previously, Matt co-founded 500friends, and held positions at Webloyalty.com, IAC/InterActive Corp., Ask Jeeves, Inc., andExcite@Home.
Geoff Ramsey is co-founder of eMarketer and chief evangelist of Insider Intelligence. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).