The forecast: The number of US social buyers on Pinterest grew 30.5% in 2020, for a total of 12.0 million, per our estimates. By the end of 2021, that number will grow another 16.4% to reach 13.9 million.
A deeper dive:
Looking forward: Pinterest buyers will reach 15.1 million in 2022. By 2023, the number of Pinterest buyers will hit 16.0 million and represent 15.7% of US social buyers.