Brand Anatomy: How BeautyBio is positioning itself for growth amid a changing digital media landscape

Audio by Rachel Hasson, and Jeremy Goldman  | Dec 15, 2021
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Brand Anatomy: How BeautyBio is positioning itself for growth amid a changing digital media landscape
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eMarketer Podcast
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On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.

US Health, Personal Care, and Beauty Retail Ecommerce Sales, 2019-2023 (billions, % change, and % total retail sales)
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