How a Confusing Back-to-School Shopping Season Will Influence Spending

How a Confusing Back-to-School Shopping Season Will Influence Spending

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how a staggered back-to-school shopping season is changing consumer spending and advertising. They then talk about why Walmart has teamed up with Microsoft to bid for TikTok, and what Walmart's membership program launch means for Amazon Prime.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Made possible by

Neustar

The third-party cookie is going away, the pandemic is disrupting behavior, and privacy is now an expectation. That’s why Neustar launched Fabrick™ - to give brands, publishers, and platforms sustainable options to future-proof their marketing. Fabrick combines powerful Identity-based solutions with trusted industry partnerships to solve today's challenges.