Is Quibi's End Already in Sight?

Audio by eMarketer Editors  | Jul 13, 2020
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Is Quibi's End Already in Sight?
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eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss whether Quibi is already in trouble three months after launch. They then talk about the HBO branding fiasco and why it might be time to start taking Twitch more seriously.

US Adults Likely to Subscribe to Quibi, by Demographic, March 2020 (% of respondents in each group)
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