A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos

A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos

On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

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