Social Media Ads, Engagement and Influencers amid the Coronavirus

Social Media Ads, Engagement and Influencers amid the Coronavirus

eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement, platform advertising and influencer behavior. They then talk about TikTok's new "Transparency Center," the optimal social media posting lengths, Facebook Stories in other places and Instagram's disappearing text messages feature.

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