The Ad Platform: Advertising on Amazon During the Pandemic

Audio by eMarketer Editors  | Apr 15, 2020
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The Ad Platform: Advertising on Amazon During the Pandemic
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Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

Comparative Estimates: Amazon Sponsored Products Ad Benchmarks in North America, Q4 2019 (% change vs. same period of prior year)
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