The Ad Platform: Why Digital Ad Supply Chains 'Leak' Dollars

The Ad Platform: Why Digital Ad Supply Chains 'Leak' Dollars

How well do you know the terms of your contracts with programmatic partners? Shailin Dhar, co-founder and CEO at Method Media Intelligence, an ad verification and analytics technology provider, joins host Nicole Perrin to explain how the programmatic media supply chain can leak ad dollars, including to fraud.

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