What makes a best-in-class email program, Nielsen's ID graph, and measuring video ads

Audio by Jeremy Goldman and Nicole Perrin  | Nov 30, 2020
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What makes a best-in-class email program, Nielsen's ID graph, and measuring video ads
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eMarketer Podcast
United States

eMarketer principal analysts at Insider Intelligence Jeremy Goldman and Nicole Perrin discuss how the pandemic changed email, what consumers want from it, and how to build a best-in-class campaign. They then talk about Nielsen's new ID graph, measuring digital video ads, and how out-of-home advertising is doing.

What Is Most Likely to Make US Adults Open an Email? (% of respondents, June 2020)
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