Podcast | Why Are Advertisers Still Buying Ads That Aren’t Viewable?

Audio by eMarketer Editors  | Apr 22, 2019
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Podcast | Why Are Advertisers Still Buying Ads That Aren’t Viewable?
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Digital Advertising
eMarketer Podcast
United States

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about the Media Rating Council's viewability standard for online ads and what marketers might expect from this performance metric in the future.

US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
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