Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies

Video by Daniel Caridi  | May 4, 2020
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Marketing Management Trends
Movies
United States

Roger Lewis, CEO and founder of Premiere Outdoor Movies speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including mobilizing more drive-in movie programs with built-in social distancing for corporate events and commencements.

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Watch our previous "Industry Voices" videos below:

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