Many email marketers run re-permission campaigns as part of regular data hygiene efforts. But regulatory changes have put more compliance pressure on practitioners to have consent records up-to-date.
Launching campaigns to update a subscriber’s email consent is trickier than ever before.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring OneTrust PreferenceChoice's Claire Feeney, product marketing manager. She discussed how marketers can leverage re-permission campaigns to be strategic, benefit their audiences, and earn trust from customers.
Watch this webinar and learn how to:
- Navigate the consent landscape, including content requirements
- Build a re-permissions campaign strategy using best practices
- Design a multi-touch customer experience
- Drive opt-ins and keep consent records updated
Presenter
Claire Feeney is product marketing manager at OneTrust PreferenceChoice, a privacy, security, and marketing user experience tech platform. Claire is responsible for driving the development and delivery of the company’s consent and preference management product, as well as driving the refinement of the toolset and offerings. She works with marketers to centralize their user consent and preference management; comply with global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency. Before OneTrust, Claire worked at VMware.
