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Today, 73% of customers say that a great experience with one brand raises their expectations of every brand. As marketing leaders, we are at the forefront of transforming our brands to meet this ever-increasing demand.
In Salesforce’s latest and biggest state of the world of all things marketing, they surveyed almost 7,000 marketing leaders on the new decade of marketing from every continent, spanning every industry, from small businesses to global brands, and across B2C, B2B and hybrid business models.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Chris Jacob, director of product marketing at Salesforce. He shared the latest insights from the trailblazers that can help marketers transform their strategy and campaigns—and compete successfully in the new decade ahead.
Watch the webinar to learn:
Chris Jacob is director of product marketing at Salesforce, for the company’s Marketing Cloud platform and CMO thought leadership. He’s been with Salesforce for six years, based in New York. Before Salesforce, Chris has founded and been involved in tech companies across the globe, of which three have successfully exited. This includes a first exit as a founder in 2005 of an IT services firm and as a key team member to Adobe in 2011. He has also presented at events like SxSW, SMSS, LinkedIn Summit and Dreamforce, and has been covered in publications like Forbes, The Guardian and AdExchanger. Beyond the office, Chris is a passionate advocate for US Immigration, founding the “Live & Work in America” portal and authoring the book “How to Live, Study and Work in America” in 2012.