It’s no surprise that long lines are a pain point for many. In an October 2019 survey from Capgemini, the largest share of adults (60%) said they were irritated with long checkout lines—ahead of products being out of stock or not being able to find a store associate to help them.
When asked which aspects of the shopping experience they most value, 83% of internet users polled in January by iVend Retail cited a quick and easy checkout.
Some retailers, including Target and CVS, haven’t fully developed full cashierless stores, but they have tested the waters by incorporating self-service checkouts within their stores, giving shoppers the option to quickly and easily pay for their goods without needing a cashier to ring them up.
Many adults have tried this option. In a December 2019 survey from Bizrate Insights, nearly half (47%) of said they use self-service checkouts regularly; 31% said they have used it before, though not as frequently. Just 2% of respondents didn’t know what self-service checkouts were. Millennials were more likely than older age groups to use self-service checkouts regularly, though a good number of Gen X (46%) and boomer (39%) respondents did as well.