Shop, drop, and gender roles: A breakdown of household purchasing by gender

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

What women want is to make sure their households have the materials necessary to thrive. A January 2021 CivicScience survey reported that 70% of women say they make all or most of the household/children’s purchases for their home, while just 38% of men think they’re the ones on spending duty. So, when Beyoncé said, “If I bought it, please don’t touch,” she may have been referring to the vast majority of household goods.

"Behind the Numbers" Podcast