Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.
Watch previous episodes from our Spotlight on D2C series:
Episodes from our Spotlight on Financial Services series:
Episodes from our Spotlight on Travel series: