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With iOS 14.5, Apple is enforcing its AppTrackingTransparency (ATT), which requires app publishers and developers to obtain users’ direct consent before sharing their data with advertisers.
These changes will have a profound effect on in-app advertising in the Apple ecosystem, as mobile programmatic advertising was previously underpinned by user-level targeting. As a result, it’s critical that all stakeholders understand what Apple is enforcing and how to respond.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring InMobi’s Robyn Meyers, vice president, West Coast brand partnerships, and Sergio Serra, senior product manager, SSP, along with Advertiser Perception’s Lauren Fisher, vice president, business intelligence. They highlighted the changes, how advertisers are currently thinking about Identifier for Advertisers (IDFA), and the best path forward.
Watch this webinar and learn:
Robyn Meyers is vice president, West Coast brand partnerships at InMobi. Robyn has 15 years of broad agency and media partnerships experience. She works closely with brands and agencies to deliver maximum value for brands in apps. She first joined InMobi in Dubai where she led mobile advertising solutions for brands, agencies, and publishers across the Middle East and Africa.
Sergio Serra is senior product manager, SSP at InMobi. Sergio has been at InMobi for almost five years. He manages the InMobi Exchange and most of the supply products at InMobi. With over five years of ad tech experience, Sergio sits on the IAB Open Measurement and OpenRTB Working Groups.
Lauren Fisher is vice president, business intelligence at Advertiser Perceptions. With a background in digital advertising and marketing, Lauren has extensive experience translating complex digital topics into meaningful insights and compelling stories. She spent nearly a decade as a lead analyst at eMarketer, where she wrote about topics such as programmatic advertising, measurement, privacy, customer experience, and identity.
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.