Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.
The delivery of food in Canada—prepared meals from restaurants, fast-food fare, groceries, and corner store snacks—has shot up since the beginning of the pandemic. Food ecommerce has traditionally lagged behind other digital retail categories in adoption and sales. Now, with consumers of all ages ordering food via apps, the battle is on in 2022 for supremacy in Canada’s food delivery wars.
Key Question: With massive growth in adoption of food and grocery delivery apps, what’s the opportunity for marketers?
KEY STAT: Usage of food and drink apps in Canada has more than doubled among Android users since Q1 2020, according to App Annie data.
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Table of Contents
Executive Summary
Delivery Is Now an Essential Channel in Food Service and Grocery
Delivery Services Offer New Advertising Opportunities
What’s the Marketing Opportunity for Food Service, Grocery, Convenience, and CPG Brands?
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