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Data is the currency marketers need to acquire optimal performance, efficiency and ROI—so why do so many retailers find themselves rich in data and poor in execution?
The truth is, collecting data for the sake of having data is not only counterproductive, but directly affects performance.
Watch as eMarketer moderates a Tech Talk presentation featuring Mahmoud Arram, co-founder and CTO at Bluecore and William Bonnell, Customer Engineering Manager at Google. While there are many factors that contribute, Mahmoud and William will discuss the heart of the issue: The CMO-CIO relationship and whether or not they are able to create true synergy between their respective organizations.
Mahmoud Arram is the co-founder and CTO of Bluecore, the leading retail marketing platform. As CTO, Mahmoud works with some of the most prominent retail brands within the Internet Retailer Top 50 to unlock the full power of Bluecore’s platform. Mahmoud is also responsible for formulating and guiding the technology roadmap for Bluecore’s products and services, and works closely with the partnerships team to define the vision and integration points of Bluecore in the larger marketing tech ecosystem with strategic partners.Prior to Bluecore, Mahmoud led the engineering team at Moda Operandi, the premiere luxury fashion ecommerce retailer.
William Bonnell is Google’s Cloud's Customer Engineering team lead for Retail, helping retailers leverage the cloud to transform their businesses. Prior to Google he oversaw Cloud Engineering and Site Operations for The Home Depot.