Businesses know they need to become more sustainable. This report looks at how they can use technology to convince consumers—and employees—of their commitment.
Consumers, employees, and investors are pushing businesses to adopt sustainable practices. The operational challenges in climate change mitigation are huge, but B2C companies also need to prove to their customers that they’re committed to a more sustainable approach. A range of consumer-facing technologies can help brands and retailers make a difference in ways that are palpable for their customers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What is the consumer demand for sustainability?
Which consumer-facing technologies can help convince eco-conscious customers to buy from you?
What will drive the growth of these technologies in the future?
WHAT’S IN THIS REPORT? Exploration of key technologies that can drive sustainability in ways that are transparent and meaningful to consumers.
KEY STAT: Younger generations in particular want businesses to help them lead a more sustainable lifestyle, including by providing information on the carbon impact of their purchases.
Here’s what’s in the full report
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15charts
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1expert perspective
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Table of Contents
Executive Summary
Key Points
What’s the Demand for Sustainability?
Sustainable Technology Boosted by Surge in Investment
Trends that Could Influence Cleantech Uptake
How Should Media, Advertising, and Retail Strategists Think About Sustainable Technology?
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Preferred Sustainable Attributes Among Grocery Buyers Worldwide Willing to Pay a Higher Price*, by Generation, Nov 2021 (% of respondents in each group)
Preferred Sustainable Attributes Among Grocery Buyers Worldwide Willing to Pay a Higher Price*, by Generation, Nov 2021 (% of respondents in each group)