The ABCs of Marketing Data Management

Article by eMarketer Editors  | Jun 28, 2018
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The ABCs of Marketing Data Management
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B2B Marketing
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How data-savvy are B2B marketers? In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Jillian Ryan discusses the challenges many B2B marketers face in managing their marketing data. What are they doing well? Where do they need help? This podcast is sponsored by Mower.

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