The Ad Platform: Advertisers Demand Flexibility in Uncertain Times

Audio by eMarketer Editors  | Jul 8, 2020
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The Ad Platform: Advertisers Demand Flexibility in Uncertain Times
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eMarketer Podcast
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Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.

How Interested Are US Adults in Using AR* and VR While Shopping? (% of respondents, by demographic, June 2020)
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