The Ad Platform: Why the Buy Side Wants Log-Level Data

The Ad Platform: Why the Buy Side Wants Log-Level Data

Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by

Neustar

During a time of unprecedented disruption, we could all use a bit of guidance. Join Neustar for Brave New Worlds 2020, a new, annual summit where we’ll tackle some of today’s toughest marketing challenges and learn what it takes to be a truly high impact, future-forward brand. Register for free at bravenewworlds.neustar/eMarketer.