The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies

The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies

eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify or Stitcher.