As 2019 drew to a close, the furor around Brexit continued to rage, with a rare December election placing even more uncertainty on consumers’ shoulders. The result was a polarized retail sector, as shoppers held on for deeper digital discounts to the detriment of physical stores.
But as our forecasts continue to show, physical retail sales still account for the biggest share of total sales," according to Bill Fisher, eMarketer senior editor and author of our latest report, "UK Holiday Season Shopping 2019: Digital Retail Grows Amid High Street Woes."
"Habits may be changing, and fast, but the high street still appears to have some life left in it," he said.
In October 2019 polling from Deloitte, 60% of UK internet users ages 18 to 75 said they preferred to shop in-store for Christmas gifts. Interestingly, 37% of respondents preferred to shop on websites via desktop/laptop or mobile properties of stores with a physical location.