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How Brands Can Leverage Technology to Drive Great Customer Engagement
From social media to push notifications, there are so many ways to communicate to consumers these days. But brands can’t afford to send any old message: 90% of consumers are annoyed by irrelevant marketing messages. Today’s consumers have been trained to expect in-the-moment brand experiences that put their needs and wants first. And they expect similar experiences from every brand.
To meet that challenge, marketers need to leverage best-of breed technologies in a coordinated way. With the right marketing technology stack, it’s possible to leverage a range of technologies—analytics platforms, customer data platforms (CDPs), customer engagement platforms—to support responsive, relevant brand experiences.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, product evangelist at Braze, and Neetika Bhargava, consumer marketing manager at IBM. They discussed today’s ideal marketing tech stack and how it can support more effective experiences across all of today’s customer engagement touchpoints.
Watch this webinar and learn:
Magith Noohukhan is a product evangelist at Braze. In his role at Braze, Magith addresses the company's global vision for customer engagement and how technology can help brands feel empowered to create more meaningful, human conversations with their customers.
Neetika Bhargava is a consumer marketing manager at IBM. Neetika helps enable human-focused communications for the IBM Cloud. Prior to IBM, she was an assistant brand manager at Procter & Gamble, where she helped to drive growth hacking efforts, integrations and omni-channel communication partnerships.