Today’s consumers expect brands to be able to understand and speak to them across devices without skipping a beat. It’s critical now more than ever for marketers to have the right technology ecosystem in place to reach their customers effectively.
Before starting your next campaign, or launching a new product, it’s critical to figure out how your target audience is spending their time, what content they’re consuming and the potential for unexpected attitudes or feelings toward your brand, product category and even specific products.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They will share how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.
Register here and view the webinar to learn:
- What technology, channels and data are needed to support a relationship-building, “conversational” strategy
- How a built-for-purpose tech stack powers relevant, memorable experiences at scale
- How personalized and human communication powers 65% more loyal customers for your brand
Live Date: April 23rd, 2020
New Time: 3:00 PM SGT
PRESENTERS
Magith Noohukhan is a customer engagement evangelist at Braze. In this role, Magith addresses the company's global vision for customer engagement. He also helps brands feel empowered to create more meaningful, human conversations with their customers.
Jean Thomas is CMO of Pomelo Fashion, a leading omnichannel fashion platform in Asia. Prior to Pomelo, Jean previously served as the CMO at Alibaba-backed Lazada, where he spearheaded all marketing initiatives in Singapore across Lazada, RedMart and LiveUp. He has a vast range of experience in ecommerce, having previously worked at Vinomofo and SmartBuyGlasses, as well as agency experience at Ogilvy & Mather.
