Like their counterparts in the US, Canadian millennials love to watch video content, and streaming services are thriving in the market. eMarketer's Sean Creamer spoke with Kristin Wozniak, vice president of analytics and insight at media agency Wavemaker, about how video streaming stacks up against traditional TV, and why millennials' use of streaming services is so fragmented. Wozniak was interviewed as part of eMarketer's June report, "Media Habits of Millennials in Canada 2018: Five Key Personas to Understand and Target."