The Year in Podcasts: Millennial Obsessions

A selection of the most-listened to "Behind the Numbers" episodes

Article by Ezra Palmer  | Dec 28, 2017
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The Year in Podcasts: Millennial Obsessions: A selection of the most-listened to "Behind the Numbers" episodes
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eMarketer Podcast
Millennials
United States

Millennials continued to entrance and sometimes frustrate marketers and media decision-makers in 2017. Here is a selection of some of the most listened-to "Behind the Numbers" podcast episodes dealing with the millennial conundrum.

What Makes a Millennial a Millennial?

Fact or Fiction: Are Millennials Penny-Pinchers?

Millennials' Relationship With Money and Their Spending Influences

Millennials and Media

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The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who will rule the new pay TV world?
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The Daily: How marketers are using GenAI, where we pay most attention to social media ads, and Chase's retail media network
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Reimagining Retail: The beauty path to purchase and how social media trends have influenced beauty products and marketing
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The Daily: How Hispanic Americans use media differently, who uses social media the most, and how kids use the internet
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The Weekly Listen: Should teens need permission to access social media, Spotify's video moves, and the path for ride-hailing
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