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As the most competitive time of the year, the holiday season, is fast approaching, marketing teams around the world are preparing their campaigns. In fact, 10% of US consumers said they’ve started their holiday shopping already or will in October, according to Smartly.io’s consumer survey from September 2020.
Consumer behavior is constantly evolving—and brands are increasingly turning to different channels to attract new audiences, like social media.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Smartly.io’s Rich Lawrence, vice president, US, West, and Dylan L. Douglas, head of customer success, North America. They shared how to plan, set up, and optimize your social advertising campaigns.
Watch this webinar and learn how to:
- Key best practices for festive holiday campaigns on Facebook, Instagram, Pinterest, and Snapchat
- What to optimize and automate
- Why and how to test creatives—and start 2021 strong
Presenters
Rich Lawrence is vice president, US, West at Smartly.io. Rich leads talented teams of Smartlies in SF and LA to make marketers' lives easier. Before Smartly.io, he pitched cable deals at Disney and ESPN, created marketing partnerships at Backcountry.com, and helped build enterprise teams at AdRoll. His passion for mountains and tech has influenced most of his life decisions since earning a degree in Digital Media Studies at the University of Denver.
Dylan L. Douglas is head of customer success, North America at Smartly.io. Dylan leads a customer success team at Smartly.io and helps brands such as Spotify and HelloFresh to operationalize testing for better performance with less time. Before Smartly.io, he managed ad campaigns and developed client partnerships in roles at SocialCode and EducationDynamics. Ask him anything about bicycles and rock climbing. He's currently exploring LA and southern California one taco truck and hike at a time.
Moderator
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
