Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.
Apparel shoppers are returning to stores during this latest phase of the pandemic, bringing with them new habits and expectations about the digital and physical retail experiences. This report breaks down the online and in-store features they value the most, and how 10 leading retailers compare on those fronts.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What are the most important online and in-store features that retailers can offer consumers of apparel to stand out from the competition?
Which features are most valued by apparel consumers, both overall and within key segments?
How do leading retailers of apparel stack up against each other in offering the features that are most important to these shoppers?
WHAT’S IN THIS REPORT? An analysis of the most in-demand apparel retail features—both online and in-store—that retailers can offer to attract and retain customers. Also, a ranking of 10 leading retailers of apparel based on their feature offerings, weighted according to how valuable the features were to US apparel buyers we surveyed.
KEY STAT: Shipping and returns features were the most valuable to US apparel buyers. As apparel consumption continues to shift to online, these types of features will remain top of mind for shoppers.
Here’s what’s in the full report
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Delivery and Pickup Methods Used for Digital Apparel Purchases According to US Apparel Buyers, by Generation, Dec 2021 (% of respondents in each group)
Delivery and Pickup Methods Used for Digital Apparel Purchases According to US Apparel Buyers, by Generation, Dec 2021 (% of respondents in each group)