The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.
The beauty industry’s digital transformation over the past two years shows no signs of slowing down, as new consumer habits meet an increasingly diversified market. Brands will need to understand how to adapt as more spending moves online—or they risk missing out on key sources of revenues and new customers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How much US beauty spending has shifted to digital channels, and what will that look like in the coming years?
What are the major trends in beauty ecommerce for 2022?
Who are the key consumers for beauty ecommerce, and what are their attitudes and preferences?
WHAT’S IN THIS REPORT? Our forecast for US cosmetics and beauty retail ecommerce sales through 2026 and an analysis of the trends driving the category’s growth—including Gen Z shopping behaviors, social commerce, and emerging technologies.
KEY STAT: In 2022, US cosmetics and beauty retail ecommerce sales will be more than double those of 2019 ($18.60 billion versus $9.21 billion). By 2026, those ecommerce sales will account for nearly a third of the category’s total retail sales.
Here’s what’s in the full report
3files
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15charts
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6expert perspectives
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Table of Contents
Executive Summary
Key Points
How Ecommerce Is Fueling Beauty’s Pandemic-Era Comeback
Key Players in Beauty Ecommerce
5 Trends Driving Beauty’s Ecommerce Expansion
How Brands and Retailers Can Make the Most of the Beauty Ecommerce Boom
Senior Vice President, Strategy and Education, Digital Transformation Office
Interviewed April 27, 2022
Junior Scott Pence
Peace Out Skincare
CMO and Creative Director
Interviewed March 31, 2022
Rachel Tipograph
MikMak
Founder and CEO
Interviewed April 14, 2022
Charlotte Watson
Olaplex
CMO
Interviewed April 13, 2022
Olivier Zimmer
Spate
Cofounder and CEO
Interviewed April 29, 2022
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