This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US consumer packaged goods (CPG) and consumer products industry. Here’s what you’ll find inside:
Digital ad spending by format—search, display, mobile, digital video.
Factors influencing ad spend among major CPG and consumer products players and the entire industry.
Cross-industry comparisons of ad spending trends.
The CPG and consumer products industry includes food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetics.
The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.
For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.
Here’s what’s in the full report
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